2.15.2008

What's In A Name?

We have finally agreed on a name. We are The Marshall Plan. It's got ready-made cachet. We did find that there is another band with this name operating out of London. They have been on MySpace with this name for a few years, so they would totally win if it came down to proving who had it first. I figure we can use it locally and if we ever get to the point of competing in the same markets, we'll have to change. It is a bridge that may never have to be crossed.

Along with the ready-made cachet of the name, there is a ready-made ad campaign. Governments in North America and across Europe all had to convince their voters to participate in the Marshall Plan. There are posters and fliers in a whole lot of languages and with differing aesthetics.

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